CrossFit: B2B (Select Works)

Retention: The Unbroken Circle

The walls are painted and the rig is in. A new class of recruits is learning the air squat in the corner. You built it, they came—but will they stay?

Limited Membership, Limited Fitness?

Train. Get fitter. And do it five or six days a week. That’s what CrossFit Founder and CEO Greg Glassman wrote in “What Is Fitness?” It’s a commitment, to be sure, but weekend-warring will get you only so far.

Leases: Lost in Space?

When Tory Boucher opened CrossFit Petroglyph four years ago, her business strategy was simple. “We had the ‘Field of Dreams’ business plan: If we build it, they will come,” she said. But they didn’t come—at least not as quickly as the rent rose on the 5,000-sq.-ft. retail space sequestered in a dying shopping center on the edge of Albuquerque, New Mexico.

Four Walls and a Mortgage—Or a Lease

It’s time to get out. Your affiliate needs a new home, and this time, you vow, things will be different. No more lazy landlords and nitpicking neighbors; this time, you’re going to buy. But can you? Should you?

Sign Here, Squat There?

As new affiliate owners quickly learn, running a CrossFit gym requires tough decisions beyond how many burpees pay for a spilled chalk bucket—decisions such as whether to hold your athletes to a membership contract.

Open Gym, Part 2: Free or Fee?

Most affiliate owners recognize the CrossFit business model is fundamentally different, yet not all apply that model to every service they provide. Though some might charge extra for specialty classes such as weightlifting or mobility, one common service is often forgotten when it comes to calculating the bottom line: open gym.